Introduction
WhatsApp Business is a great way to connect with customers, but you might not know how to use it. This blog will teach you how to use WhatsApp Business and why it’s an important part of your digital marketing strategy.
Differentiates Business Accounts from Personal Accounts
Unlike other business platforms, WhatsApp Business does not require you to create a separate profile. Your personal WhatsApp account will suffice for your business needs, and you don’t have to worry about creating new usernames or passwords just for work.
With the verified checkmark beside your name, it will be easy for potential customers or clients to identify which set of messages are from their favorite shop owners, restaurants and other businesses they use regularly.
Messages Can Be Addressed to a Specific Local Audience
WhatsApp Business is also useful for businesses that want to send messages directly to a specific local audience. The audience selector lets you send a message to a specific group of people, like customers or clients, who live in a particular area. The audience selector can be used for marketing purposes such as sending information about your products and services. It can also be used for customer service purposes by sending reminders about appointments or special offers. Another way WhatsApp Business can help you reach a local audience is by sharing tips on how they can avoid traffic jams during rush hour traffic, which may be helpful if there are road closures due to weather conditions (like heavy rain).
Integration with Facebook
One of the best features of WhatsApp Business is that it integrates with Facebook. This means when you are chatting with a customer or potential client, you can see their name, profile picture and gender.
You can also add people from your phone’s contact list to your WhatsApp Business account without having to manually create a contact in the app. This saves you time when responding quickly to customers or potential clients.
Can Create Automatic Responses for Frequently Asked Questions
One of the best ways to provide better customer service is through automation. You can use a bot to provide automated responses for frequently asked questions (FAQs) and other common inquiries, helping you save time and money on repetitive tasks.
You could also use AI-powered software or a bot to create automated knowledge bases that rank highly in search results. This will help customers find answers to their questions quickly without having to wait for a human being.
Preserve Feedback and Ratings from Customers
You’ll also be able to see what your customers are saying about you and your business. This is a great way to improve customer service. You can use the information from this feature to learn more about what customers like or don’t like, so that you can make adjustments in the future (like offering discounts when a customer mentions that something is broken).
The feedback feature is another way for people to share their thoughts about your business, which helps establish trust with potential new customers. Reviews will help attract new customers who may not have heard of you before but are interested by what other people have had to say about your company.
Customer Service Feels More Personal/Natural
You know that feeling when you get a bit of bad news and your first instinct is to message someone? You want to vent, but you just need the right person or group to tell. Now imagine this experience—but with potential customers.
When it comes to customer service, WhatsApp Business offers a more personal touch than email or phone calls. A simple question can be answered by a real person in seconds, and it feels like a natural conversation between two people rather than an automated response from an algorithm (aka machine).
Your customers are on WhatsApp, you should be too.
WhatsApp is the world’s most popular messaging app. With over 2 billion monthly active users, it has more than double the number of people using Slack, the leading business messaging app. And unlike Slack, WhatsApp does not charge businesses for advanced features like group calls or video conferencing. Its user base includes over 1 billion daily active users and 100 million businesses already use its platform to communicate with customers and employees. Even if you’re not yet convinced that WhatsApp is important for your business, it’s crucial to recognize that your customers are on this platform so you should be too!
Conclusion
WhatsApp is a great way to engage with your customers. It has many of the same benefits as other social media platforms, such as Facebook or Twitter, but it also has some unique advantages that make it an excellent choice for businesses. If you haven’t already started using WhatsApp for your business, now is the time!
