Introduction
Here’s a fun fact: people want to be engaged by their favorite brands. All marketing channels—including text messaging—need to be personal, engaging, and drive customers to take action in order for them to work effectively.
Promotional text messaging has the unique advantage of being easy to do and able to reach customers directly on their mobile devices. But as with all forms of direct marketing, it needs to be done right in order for it to form a relationship between you and your customer that makes them more likely purchase from you. For example, promotional text messaging should increase sales over your mobile channels by leveraging the customer data you have available or that they provide at the point of purchase. It should also include a call-to-action (CTA) that gets customers moving into the buyer funnel instead of just inspiring idle curiosity about your brand.
So how can you make sure promotional text messages are effective? We’re going to cover six ways in which sales-focused SMS can improve how many purchases you pull through from mobile channels. As we go through each tip, we’ll offer advice on what makes a message good and why these things will help increase sales over your mobile channels…
Get personal
To connect with customers in a meaningful way, you should use personalization to tailor your messaging based on each customer’s unique preferences. Using customer data to personalize messages will increase their effectiveness by increasing click-through rates (CTRs), boosting sales conversions and improving brand perception among recipients.
Use the sense of urgency
Using the sense of urgency to your advantage will make your customers feel like they have limited time to take action. You can do this by telling them that there is only one day left until a discount ends, or a certain amount of time left before your sale ends. This helps create an environment where people act quickly when they are faced with a deadline, which makes it more likely that they will buy from you in the first place.
Make it fun
Use fun language. Your text messaging should be lighthearted and humorous, but not cheesy or over-the-top. Don’t be afraid to inject some personality into your messages—if you’re sending out promotional texts that aren’t fun, people won’t want to receive them anymore and will probably opt out of future promotions from you altogether. For example: “We have an exciting new product that’s sure to brighten up your day!” vs “This is our latest product…and we think it’s pretty great.” The first example sounds like something any company would say; the second sounds like something only a person who genuinely enjoys their job would say!
Keep it brief
Keeping your text messages short and sweet is a great way to ensure that they will be read. You can include a call-to-action at the end of your message, which will encourage people to take action by visiting your website or contacting you directly. Make sure that one of these calls-to-action is always present in every text message you send out.
Use a call-to-action that gets customers to take action
To get more sales, you should include a call-to-action in your text messages. A call-to-action is an instruction or request that prompts customers to take action. For example:
- Join our email list and receive coupons.
- Download our app for a special discount.
You’ll want to make sure that the CTA is clear and concise, relevant to the customer, relevant to the marketing message and relevant to the product or service being offered by your business.
Use these strategies to increase sales over your mobile channels.
Use SMS messaging to reach your audience. SMS is one of the most effective ways to communicate with customers on the go. It’s simple and easy for you, but also for them. With less than a minute per message, it’s a quick way to convey an important message without being intrusive or distracting.
Use WhatsApp to reach your audience. While SMS works well when you want something short and sweet, WhatsApp can be used as an alternative tool if you need more space—like if there are many images or videos involved in communications between two parties (or more). However, unlike other types of social media platforms that require personal profiles and logins before sending messages back-and-forth (such as Facebook Messenger), this app comes preloaded onto smartphones across different operating systems so anyone can use it without any additional effort required on their part!
Conclusion
The mobile marketing industry is rapidly evolving, and it’s more important than ever to stay on top of the latest trends. As we’ve seen in this article, text messaging has emerged as a powerful tool for businesses to attract new customers and generate more sales. Because so many of us have our phones with us all day long, promotional text messages are a quick and easy way to reach your target audience wherever they may be. By following these tips, you can create effective campaigns for your business that will help you reach your goals!
