Introduction:
As a messaging app that promotes privacy and security, Telegram is steadily becoming one of the world’s most popular messaging apps. It has an estimated 200 million active users worldwide and continues to grow. This marketing guide will explain why you should start using Telegram for your business, outline its main features and show you how to use it for customer service purposes and automation purposes.
When you think of messaging apps, chances are that the first things to come to mind revolve around Facebook Messenger and WhatsApp. While both of these apps have a strong global presence, there is another messaging app – Telegram – that should not be overlooked.
When you think of messaging apps, chances are that the first things to come to mind revolve around Facebook Messenger and WhatsApp. While both of these apps have a strong global presence, there is another messaging app – Telegram – that should not be overlooked.
Telegram is an app that allows users to send messages, videos and pictures over their data plans or Wi-Fi connections. The platform also supports voice calls in some countries (but not all).
The service has been popular among privacy advocates because it uses end-to-end encryption, which means only the sender and recipient can access their messages. Other services may allow third parties access to your information by default; this is not the case with Telegram. However, there are still some security concerns with using this service since it’s possible for hackers or governments who try to break into your account by guessing your password or through other means (like getting hold of your phone number) could gain access if you don’t have two-factor authentication enabled on your account when logging in from an unknown device for example which I recommend doing so as soon as possible after creating an account because otherwise anyone could get into yours easily!
A brief history
Telegram is a cloud-based messenger service that was created by Pavel Durov and his brother Nikolai in 2013. The app was originally released as an open-source protocol called MTProto, which began as an alternative to the Signal Protocol developed by Open Whisper Systems. In 2014, Telegram started using its own proprietary encryption technology called MTProto 2.0.
Telegram Messenger LLP, which owns Telegram Messenger LLC (the company responsible for the development of the messaging app), is headquartered in Berlin. It has offices in Moscow and London as well as other cities around the world such as San Francisco and New Delhi.
Features that make it such a powerful marketing tool
Telegram is a powerful marketing tool with numerous features that make it such a useful platform for any business. The first thing to note is that Telegram has a large user base; they have over 200 million active users, which means your content will be shared across many different platforms and users. This gives you access to a large audience of potential customers, increasing the likelihood of being seen by them.
Another reason why Telegram is such an effective marketing tool is because it’s easy to use—this means both your team members and customers can get involved in creating content together! It also helps that each message sent via this platform has end-to-end encryption (which protects sensitive information), meaning that if someone does manage to hack into their account, they won’t be able to see any data stored in their messages’ content. This makes it even more secure than other social media platforms like Facebook or Twitter where anyone could potentially read through private conversations between two people without having permission first.”
Because Telegram has a large focus on security and privacy, there are two main ways to use it for marketing purposes.
As a messaging app that is popular in the Middle East, Europe and Asia, Telegram has a large focus on security and privacy. There are two main ways you can use it for marketing purposes:
- Communicate with clients using Telegram. You can send them messages to answer questions about products or services.
- Send out promotional content regularly on your channel, including links to articles that may be relevant for your audience (like this one!).
Using Telegram for customer service purposes
Telegram is a robust messaging platform that can be used for customer service, lead generation and automation. The most popular way to use Telegram is to create a bot for your business. This will allow you to provide automated responses to any questions or comments that users send you through the app. For example, if someone asks about the status of their order, your bot can send them an automatic response stating that it has shipped or provide additional information about their purchase.
On top of automating customer service responses and lead generation, Telegram offers various tools that allow you to customize notifications so they’re more personalized and relevant for each user based on their interests and past interactions with your business.
Using Telegram for automation purposes
With Telegram, you can automate a number of tasks.
- You can set up bots for customer service and internal communications, as well as a variety of other purposes:
- Create a bot to take messages from customers and answer their questions in real time. This is particularly useful if your business has multiple locations or clients with different needs who need help at all times. With this type of bot, it’s possible to have specific responses that are tailored specifically to each client (or group), so there’s no need for staff members to spend their time on individual interactions when they could be focusing on more important tasks such as sales or closing deals!
- Create another bot that sends out notifications during holidays or special occasions like birthdays and anniversaries so everyone knows what’s going on at all times without having any extra work done outside normal hours (or days).
If you want to tap into the potential of Telegram, start by opening an account, joining groups and getting familiar with the platform.
If you want to tap into the potential of Telegram, start by opening an account, joining groups and getting familiar with the platform. Telegram is a powerful marketing tool that can help you connect with customers and team members alike. You’ll also need to start with some basics like learning how to create groups or share files.
You can download the app from Android or iOS app stores and sign up using your phone number or email address. Once logged in, join a few groups related to your business interests so that you have a better understanding of how this messaging app works before diving into marketing activities like sending messages directly to people on Telegram; but only do so if those people are part of one of those initial groups mentioned above!
Conclusion
No matter what business you’re in, whether it’s an e-commerce site selling products online or a brick and mortar shop selling goods to local customers, Telegram can be a powerful marketing tool. It allows you to engage with customers on a personal level while also automating parts of the marketing process. In addition, the privacy and security features of Telegram make it appealing for many users – especially those in countries where other messaging apps are not available (or where government censors block them).
